Automatically ask for a Google review after every job

The review request automation texts your customer a smart review link after their job is completed. The link is a feedback gate: high star ratings redirect straight to your Google review page, low ratings go to a private feedback form only you see. Turn it on in Automations → Workflows, and it fires on "When a job is completed / closed" — no one on your team has to remember to ask.

Before you start

• Add a Google review link to each job source first — without one, requests for that source's jobs are skipped (set up review links).
• You need an SMS-ready sender number (SMS status).
• Your phone plan must include automated SMS — otherwise runs are skipped with a plan reason.

Step 1 — Add your review link

1. Open Automations, then the Sender Numbers tab.
2. In your job source's row, use the Review Link column — click Add review link and paste your Google review URL (it usually looks like https://g.page/r/…). The same cell shows the source's Smart Link chip with Copy and QR Code — it is there even before a link is saved, because the smart link is what the automation texts; the review URL only sets where a happy customer is sent.
3. If one source answers calls for many Google Business Profile listings, each phone number can carry its own link too (per-number review links).

Step 2 — Configure the automation

1. Open the Workflows tab and click Configure on the review request card.
2. Under Send Timing, choose Send immediately or a delay (for example 1 hour after event) — the event is the job being closed.
3. Edit the Message Template. Keep the {review_link} placeholder in the text — that's the smart link. Click any placeholder chip under the box to insert it, and check the result under "Preview with sample data:" (all placeholders).
4. Press Save Changes, then flip the card's toggle on. It should show the Active badge.

Step 3 — Optional: remind customers who don't respond

In the editor, the Resend if no response section adds automatic follow-ups. Check "Send a reminder if the customer doesn't respond", then choose either a repeat interval or a specific time of day in the customer's own time zone, plus a maximum. The help text under the maximum explains the counting: "Includes the first request. 3 = the original request plus at most 2 reminders." You can also write a different Follow-up message for the reminders — "Leave empty to resend the original message." Full details: quiet hours and resend.

How the star routing works

The editor's Review Routing panel explains it: "Star-split routing is configured per job source. Ratings at or below the threshold go to a private feedback form; higher ratings redirect to the public review page." The threshold and destination are edited on the job source, not on the workflow — see the smart link feedback gate.

What your customer sees

The customer receives a normal text from your business number with the smart link. Tapping it opens a star-rating page branded with your business name. A 4–5 star rating forwards them to your Google review page with one more tap; a lower rating opens a private feedback form whose answers show up in your reviews report — they never reach Google through this flow.

Troubleshooting

Open the Runs tab and read the Reason column — the engine explains every skip:

• "No review link for this job" — the job's source (and the number the customer called) has no review link saved. Add one in Sender Numbers.
• "Customer replied — stopped" or "Customer clicked the review link — stopped" — working as designed; the reminder chain ends the moment the customer acts.
• "Deferred (quiet hours)" — the request fell inside your quiet-hours window and was rescheduled, not lost.
• "Customer opted out" — the customer texted STOP at some point; they will not be messaged.
• "Already requested" — this job already got its review request; the engine never double-asks.
• "Sender number not ready" — the sender number hasn't finished SMS verification (fix it).