Set a different Google review link for each phone number

When one job source has several phone numbers — say, one tracking number per Google Business Profile listing — each number can carry its own Google review link. A customer who called that line is then routed to that exact listing when they leave a review, instead of a single catch-all page. You set this up in Automations → Sender Numbers by expanding the source's row; numbers without their own link simply fall back to the source-level link.

Before you start

• Set the source-level review link first (per-source review link) — it's the fallback for every number that doesn't have its own.
• Collect the review URL for each Google Business Profile listing.
• Numbers show their directory name in the panel's Business name column — naming your numbers makes this screen much easier to work with.

Step 1 — Expand the source's number panel

1. Go to Automations → Sender Numbers.
2. In the Job Source column, sources that have numbers grouped under them show a toggle like "6 numbers · 4 with review link". Click it to expand the panel.
3. The panel lists every number under the source with columns Number, Business name, Google review link, and SMS. Under the business name sits the number's GBP address ("City, ST 98503" — click it to copy the full address), so name, address, link and number read as one line of business. The source's assigned sender is tagged with a Sender badge.

Step 2 — Paste each number's link

1. The Google review link input on each row is always open — paste the listing's review URL straight in.
2. Press Enter or click the green check to save; you'll see "Review link saved". Click the X to revert an unsaved edit.
3. Once saved, an external-link button appears so you can open and verify the destination, plus that number's own Smart Link chip with Copy and QR Code actions.

The source row itself always shows the source-level Smart Link chip with Copy and QR Code, whether or not a source-level review link has been added — that is the link the automation texts, and the gate picks the destination per number.

The panel's footer states the fallback rule: "Numbers without their own link fall back to the source review link above."

For many numbers at once, use bulk import from a spreadsheet instead of typing row by row.

Step 3 — Check what each link really opens

Two kinds of Google link get saved here. A direct review link (it starts with g.page/r/ and ends in /review) opens Google's review box with the business already selected. A Maps share link (maps.app.goo.gl/…) opens the business's Maps profile page instead, and the customer has to scroll to Reviews and find "Write a review" on their own — many never do.

• A number whose saved link is a Maps share link shows a blue "Opens Maps page, not review box" badge under the input, with a "Get the direct link" action. A link that no longer resolves at all shows a red "Link no longer opens a review box" badge with "How to fix".
• The panel footer counts them for the source and offers "Check and fix links"; the toolbar's "Check review links" button does the same for every source at once.
• The check follows each saved link, finds the Google listing it lands on, and sorts the results: "Ready to fix — exact matches" (the proposed direct link opens the very same listing, proven by Google's own listing id), "Check before confirming — name matches" (found by name and map position only — compare the name and address first), "Broken links" (paste a fresh link), and "Open the review box" (nothing to change). Hundreds of links finish in the background within about an hour; the window updates as they do.
• Nothing a customer sees changes until you click Confirm on a row, or "Confirm all" for the exact matches. Confirming replaces the saved link with the direct review-box link and saves the listing id — that id is what powers the "Google count" column in the reviews report.

How the routing works

• Automated review requests — the link a customer receives resolves the business line they actually called through the job. If that number has its own review link, a 4-5 star rating redirects to that listing; otherwise the source-level link is used.
• Per-number smart link — the Copy / QR Code actions on a number's row produce a smart link tied to that specific line, so even a hand-delivered QR scan is attributed to the right listing. The per-number smart link only appears once the number has its own review link saved (a smart link with no destination would dead-end high-star customers).
• The customer-facing page also shows the line's business name — see How the Smart Link works.

Troubleshooting

• "Enter a valid URL (https://…)" — the pasted text isn't a complete http(s) address. Copy the full review URL from Google.
• No expand toggle on a source — the source has no numbers grouped under it yet. Numbers group by the source's assigned sender and by call flow names that match the source; assign a sender number first.
• A number's smart link chip is missing — the number has no review link of its own yet. Save one and the chip appears.
• Customers land on the wrong listing — check whether the number's own link overrides the source link you expected, and verify each saved URL with its open-in-new-tab button.
• Customers say they couldn't find where to post — the saved link is probably a Maps share link. Run "Check review links" and confirm the proposed direct link; the customer then lands in the review box in one step.
• A link shows "Link no longer opens a review box" — Google review links stop working when a listing is removed, merged or re-verified. Copy a fresh one from your Business Profile: Read reviews → Get more reviews → Copy, then paste it in the row.